Transformation is, by definition, a thorough or dramatic change in form or character—a metamorphosis, of sorts. While we change all the time, we certainly do not transform all the time.
Transformational coaching is focused on fulfilling your talent and potential. It’s more than acting on a strategy to attain goals or clarity or to get better at something. It’s coaching that dives deep into your psyche, focusing on who you are and what you desire to become. It’s about being rather than doing.